KNOXVILLE, TN – Matt Allum's music video "As The Tires Burn" is accelerating its reach across the independent music landscape, securing distribution deals with multiple major platforms that will bring the Newport Speedway-filmed video to tens of millions of viewers across traditional television, streaming services, and professional entertainment venues.

The video has been added to Canyon Star TV, a family-friendly music video network with household reach exceeding 30 million. Available on Roku, Google, Samsung, FireTV, AppleTV and Android platforms, Canyon Star TV has recently expanded internationally to 18 countries including Australia, Germany, United Kingdom, Brazil, Canada, France, and Mexico. The network's focus on family-oriented programming and lifestyle content alongside music videos positions Allum's authentic racing-culture video in front of diverse, engaged audiences.

IndiMusicTV has featured the video in its competitive Top21 category, where selected artists receive focused promotion for up to three months. The platform, which attracts significant traffic from viewers actively seeking new music content, is available both online and through OTT apps on Roku and Amazon Fire TV. The video has already generated 31 streams within its first week on the platform.

In a major development for club and radio exposure, "As The Tires Burn" was added to Promo Only's Daily HITS HD programming on January 12th, 2026. Promo Only is a highly selective video and audio delivery service reaching approximately 500 retail locations monthly, plus an additional 250 weekly users through their Express programming. The service provides content to professional DJs, VJs, radio programmers, and retail outlets nationwide. Clients include The Armed Forces Network, Walt Disney World, Universal Studios, iHeartRadio, Cox Communications, and Sirius/XM, among others. This placement puts Allum's work directly in front of music professionals and decision-makers across radio, nightclubs, events, and retail environments.

Additional distribution partnerships are being finalized for the coming weeks. Video Jam, broadcast on WCCA TV194 out of Worcester, Massachusetts, will add the video to their country music programming, reaching 2.5 million households through broadcast television plus audiences on WCCA.com, Facebook, YouTube, and Roku. CMC Country, serving the San Francisco-Oakland-San Jose market, will broadcast the video to a population exceeding 11 million across Northern California from Monterey to Redding through their Nielsen-rated Over The Air broadcast stations.

Discussions are also underway with AIM Country for potential inclusion in their "Your New Favorite Song" interview segment. The network reaches over 10 million users worldwide through Roku and Amazon Fire platforms, plus 30,000 online subscribers.

"As The Tires Burn" was filmed at Newport Speedway in Newport, Tennessee by Knoxville-based ProMotion LLC. The song was recorded in Nashville with Beaird Music Group, and Allum's music is distributed by Nashville-based Big Lyric. Video distribution coordination is handled by Steve Baker.

The expanding distribution demonstrates the growing appetite for authentic, independently-produced country music content across both traditional and emerging media platforms.

For more information contact:
James Gilley | (865) 898 - 6018
jamesgilley.promotion@gmail.com