KNOXVILLE, TN — The momentum behind Matt Allum's music video "As The Tires Burn" shows no signs of slowing down. The Newport Speedway-filmed video has secured an expanding roster of distribution deals spanning traditional broadcast television, OTT streaming platforms, and professional entertainment networks — putting Allum's work in front of tens of millions of viewers across the globe.

Canyon Star TV — a family-friendly music video network with household reach exceeding 30 million — has added the video to its lineup. Available on Roku, Google, Samsung, FireTV, AppleTV, and Android platforms, Canyon Star TV recently expanded internationally to 18 countries including Australia, Germany, the United Kingdom, Brazil, Canada, France, and Mexico. The network's emphasis on family-oriented programming and lifestyle content places Allum's authentic racing-culture video in front of diverse, engaged audiences worldwide.

IndiMusicTV has featured the video in its competitive Top21 category, offering selected artists up to three months of focused promotion. The platform — available online and through OTT apps on Roku and Amazon Fire TV — generated 31 streams within the video's first week, a strong early indicator of audience interest.

A significant milestone came on January 12th, 2026, when "As The Tires Burn" was added to Promo Only's Daily HITS HD programming. Now, in a further expansion of that relationship, the video has been added to Promo Only's February Country Reel — a curated two-hour retail programming video reel distributed to club DJs, club VJs, nightclubs, country lifestyle retail outlets, restaurants, and major corporate clients. Promo Only's reach extends to approximately 500 retail locations monthly, plus 250 additional weekly users through its Express programming, with clients including The Armed Forces Network, Walt Disney World, Universal Studios, iHeartRadio, Cox Communications, and Sirius/XM. This dual placement puts Allum's music squarely in front of industry professionals and decision-makers across radio, nightclubs, live events, and retail environments nationwide.

The video has also been added to DECTV, the cutting-edge digital network launched in 2016 with a mission to entertain, educate, and inspire audiences around the world. DECTV is known for live-streaming music concerts, breaking new music videos across all genres, and connecting its worldwide subscriber base with artists, brands, and content that speaks to modern lifestyles — delivered instantly on every digital device.
The addition of "As The Tires Burn" to DECTV's rotation marks another step into the global digital streaming arena for Allum.

On the broadcast television side, Video Jam — produced by Tracy at WCCA TV194 out of Worcester, Massachusetts — has added the video to its country music playlist, reaching 2.5 million households via broadcast television and additional audiences through WCCA.com, Facebook, YouTube, and Roku. CMC Country, serving the San Francisco–Oakland–San Jose market, will broadcast the video to a population exceeding 11 million across Northern California, from Monterey to Redding, via Nielsen-rated over-the-air broadcast stations.

In a standout moment for the campaign, Matt Allum joined AIM Country Music Television's "Your New Favorite Song" for an in-depth interview about the story and songwriting behind "As The Tires Burn" — an conversation covering independence, the road, and the heart behind the music, followed by a live performance. The segment is available now on AIM Country Music Television, free on Roku, Fire TV, and online. The network reaches over 10 million users worldwide through Roku and Amazon Fire platforms, plus 30,000 online subscribers.

"As The Tires Burn" was filmed at Newport Speedway in Newport, Tennessee by Knoxville-based ProMotion LLC. The song was recorded in Nashville with Beaird Music Group, and Allum's music is distributed by Nashville-based Big Lyric. Video distribution coordination is handled by Steve Baker.

The rapidly expanding distribution footprint for "As The Tires Burn" reflects both the strength of the video itself and the growing appetite for authentic, independently-produced country music content across traditional and emerging media platforms alike.

For more information contact:
James Gilley | (865) 898 - 6018
jamesgilley.promotion@gmail.com