KNOXVILLE, TN – Country music artist Matt Allum releases his latest music video, "Brand New Start," an infectious anthem for anyone who's ever dealt with life's curveballs by grabbing a guitar, gathering friends, and playing their way through it. Shot on location throughout East Tennessee, the video delivers the raw energy and unshakable optimism that comes from knowing that good times and good people can get you through anything.

"Brand New Start" opens with a familiar scenario—heartbreak, job loss, finding yourself at a crossroads. But instead of dwelling on the setbacks, the song kicks into high gear with a defiant attitude: get off your knees, grab your friends, and turn it up.

"This song is about choosing to move forward, even when things go sideways," said Allum. "You get laid off, a girl breaks your heart—yeah, it stings. But then you remember you've got your buddies, you've got your guitar, and you've got Friday night. That's the brand new start right there—deciding you're gonna be alright and having a damn good time proving it."

The visual narrative celebrates the resilience found in music, friendship, and refusing to stay down. The upbeat tempo and sing-along chorus create an atmosphere that's part honky-tonk, part rally cry for anyone who's ever needed to shake off the bad and get back to living.

The song was recorded in Nashville with Beaird Music Group, and Allum's music is distributed by Nashville-based Big Lyric. The video was shot by ProMotion LLC and is now available below and on Matt Allum's YouTube channel.

"Brand New Start" continues Allum's commitment to country music that speaks to real experiences with authenticity and energy, following the success of his previous release "As The Tires Burn," which gained national television distribution across multiple platforms.

For more information contact:
James Gilley | (865) 898 - 6018
jamesgilley.promotion@gmail.com