KNOXVILLE, TN – Matt Allum's music video "As The Tires Burn" continues its impressive distribution expansion with the addition of MyJamTV, a multi-platform music network that will soon catapult the video's reach to an unprecedented 200 million homes worldwide through its upcoming debut on LAUNCHPAD TV.

The video is currently streaming on MyJamTV across multiple platforms including AIRY TV, FREEECAST TV, TVSTREAM LIMEX, and over-the-air broadcast in Los Angeles on K21.8. Roku users can access the content under "MY JAM MUSIC NETWORK TV" in the channel store. This multi-platform approach ensures the Newport Speedway-filmed video reaches audiences across traditional broadcast, streaming services, and connected TV devices.

The most significant development comes with MyJamTV's imminent launch on LAUNCHPAD TV, which will bring "As The Tires Burn" into 200 million homes across the globe. This massive expansion represents a major milestone for the independent country artist, whose authentic portrayal of Tennessee racing culture continues to resonate with audiences seeking alternatives to mainstream country programming.

"As The Tires Burn" was filmed on location at Newport Speedway in Newport, Tennessee, capturing the raw energy of dirt track racing. The video features Allum performing throughout the racetrack as real races unfold, with dynamic footage of drivers, fans, and pit crews that delivers an immersive experience of East Tennessee's racing tradition. ProMotion LLC of Knoxville handled filming and editing for the project.

The MyJamTV addition builds on the video's already substantial distribution network, which includes Canyon Star TV (30+ million households across 18 countries), IndiMusicTV, Promo Only's professional DJ and radio service, Style City Music Presents (300+ TV stations), and upcoming placements on Video Jam (Worcester, MA), CMC Country (San Francisco Bay Area), and AIM Country.

The song was recorded in Nashville with Beaird Music Group, and Allum's music is distributed by Nashville-based Big Lyric. Video distribution coordination is handled by Steve Baker.

Production was made possible through the support of Chuck Ward and Newport Speedway, along with sponsors including 201 Cafe & Wine Bar, Nirvana Barber Studio, Watkins Waste, 008 Concrete LLC, Cotton Eyed Joe, Clyde Sawyers and Son Well Drilling and Pump, X World Studios, Finn's Restaurant & Tavern, and Bug's Boutique.

"As The Tires Burn" is available below, on Matt Allum's YouTube channel and across all MyJamTV platforms.

For more information contact:
James Gilley | (865) 898 - 6018
jamesgilley.promotion@gmail.com